PHONG NGUYEN

Led the conceptualization and execution of omnichannel patient engagement campaigns for top-tier pharmaceutical brands, ensuring comprehensive multi-platform design solutions.

• Led the conceptualization and execution of omnichannel patient engagement campaigns for top-tier pharmaceutical brands (e.g., Takeda, GSK, Madrigal, Pharming).
• Developed comprehensive multi-platform design solutions, including social media content, responsive websites, microsites, targeted CRM emails, and print collateral, ensuring brand consistency and engagement.
• Collaborated strategically with cross-functional project management teams to develop robust execution frameworks, mitigating timeline risks and aligning campaigns with client objectives.

Developed innovative omnichannel marketing strategies for diverse cultural and nonprofit clients, crafting visually compelling narrative experiences.

• Developed innovative omnichannel marketing strategies for diverse cultural and nonprofit clients, including prominent institutions like the Virginia Museum of Fine Arts and VCU Massey Cancer Center.
• Crafted visually compelling narrative experiences, significantly amplifying brand storytelling and enhancing audience engagement.

Cultivated graphic design learning through comprehensive instruction in various design disciplines, successfully transitioning to virtual environments during the pandemic.

• Instructed graphic design principles, including publishing systems, brand architecture, typographic hierarchy, strategic layouts, and conceptual illustration, for diverse student cohorts.
• Successfully transitioned graphic design courses to dynamic virtual learning environments during COVID-19, maintaining instructional quality for cohorts of 8-22 students.

Optimized digital asset management for WordPress platforms and designed platform-optimized social media campaigns.

• Optimized digital asset management for WordPress platforms, integrating SEO best practices and responsive web standards to enhance online presence.
• Designed platform-optimized social media campaigns for Instagram and Facebook, significantly increasing content reach and audience interaction.

Partnered closely with editorial teams to conceptualize and design immersive feature packages, directing visual storytelling.

• Collaborated with editorial teams to conceptualize and design immersive feature packages and captivating layouts, enhancing reader engagement.
• Directed and commissioned freelance photographers and illustrators, developing conceptually driven, narrative-rich visual storytelling for publication.

Translated Richmond's cultural vibrancy into engaging visual narratives and developed integrated marketing campaigns.

• Translated Richmond's cultural vibrancy into engaging visual narratives through thoughtful and compelling design.
• Developed integrated marketing campaigns to bolster organizational growth and strengthen brand positioning.

Managed and curated digital content using CMS and designed targeted email newsletter campaigns.

• Managed and curated digital content using CMS, enhancing the online platform with engaging magazine stories.
• Designed and executed targeted email newsletter campaigns, contributing to a subscriber base growth of over 53,000 engaged readers.

Captured key moments of exhibition games and related activities for official documentation.

• Captured key moments of exhibition games, including pregame activities, fan interactions, and autograph signings, for official documentation.

Awarded Gold for excellence in branded digital and social media campaigns.

Awarded Silver for demonstrating innovation in social media strategy and execution.

Secured first place for outstanding achievements in multimedia reporting and advertising.

Served as a mentor for the prestigious Mellon Pathways Program, fostering growth and development for emerging professionals.

Awarded a fellowship recognizing excellence and innovation in professional teaching within the community college system.

Recognized by the Society of Publication Designers for outstanding contributions to publication design.

Recognized by the Society of Publication Designers for outstanding contributions to publication design.

Awarded for an exceptional feature profile and recognized as a finalist for a magazine section by CRMA.

Recognized as a finalist for General Excellence by the City and Regional Magazine Association.

Awarded for General Excellence by the City and Regional Magazine Association.